Webcasting: To Transcribe or Not To Transcribe?
Recently, I asked one of our clients why she uses transcription for all of her webcasts. Her response was one I did not expect: she has all of her webcasts transcribed to give her viewers another venue to learn all of the information. Many of her viewers approached her asking that she supply a transcript because they could not learn all of the information in a one-plus hour long web event by just watching it. They were better able to digest the information by reading over the contents after the event. Our client, who is a marketing professional, went on to say that many of her customers and prospects do not have the time to sit through an entire hour long webcast but do have the time to quickly read through a transcript. She feels that it is an important part of her marketing mix to use transcription to get her message out to the public. ...

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Using Transcription: Focus on Technical Writing
Technical writers face many challenges in bringing their documents to completion, though the biggest, by and large, is the gathering and organization of accurate information. John Hewitt, in his posting "Eight Common Technical Documentation Writing Problems", lists the following hurdles in the process of turning raw information into worthwhile explanations: poor organization, inaccurate information, outdated information, irrelevant information, incomplete information, bad sentence structure, unexplained jargon and concepts, and poor word choice. Notice that five of the eight problems center around acquiring information and organizing it. ...

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Will Our Brains Survive the Digital Age?
In a new series devoted to the effects of our reliance on digital devices in this modern world, the NY Times takes a serious look at the collateral damage in "Your Brain on Computers". Citing such cognitive calamities as memory loss, a weakening in our ability to focus, an increase in impatience, and fractured thinking, the expose draws on the expertise of psychologists, neuroscientists and communications specialists to warn us of the possible dangers of being too connected. ...

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Print For Marketing: A Comeback in 2011
With the advent of digital print, many have predicted the demise of traditional print and a trend towards the digital experience. Not so, says Joe Pulizzi, founder of the content matching site Junta42. According to his latest blog posting, marketers and agencies are talking up print for 2011. Joe lists many opportunities for the marketer, as well as reasons that there might still be a role for print: 1. Getting Attention: The decrease in magazines and print newsletters means the quantity of your mail is shrinking. Since there is less mail, that means more attention is paid to each piece. ...

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Using Transcription: Focus on Interviews
Are you a human resources professional interviewing candidates for a job, performing an exit interview or disciplinary warning to an employee; a market researcher interviewing focus group participants; a news journalist interviewing interesting people about the latest news story? Whatever your industry background, interviews are important for gathering strategic information to help you make decisions. So, how do you get this information out to the decision makers within your organization? Have the interview transcribed. ...

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Telepresence Systems Pay For Themselves Quickly
A recently released study produced jointly by AT&T and the Carbon Disclosure Project found that telepresence systems pay for themselves in as little as 15 months as reported in a Light Readingposting. By using telepresence to replace travel, U.S. and U.K. businesses could save as much as $19 billion by 2020. This study showed the results of 15 Global 500 comp ...

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Is Speech Recognition Dead?
In his recent blog post, "Rest in Peas: The Unrecognized Death of Speech Recognition," Robert Fortner posits that the accuracy of speech recognition software peaked in 2001 at 80% and, as of 2006, had still not progressed beyond that level. In contrast, a human can transcribe at an accuracy rate as high as 98%. ...

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The Power of Transcription: Making Your Past Speeches Work for You
So, you have given many, many speeches and you have all these recordings stored on CD's or taking up space on your hard drive. How can they benefit you now? You can put your speeches to good use by having them transcribed. Transcription not only allows you to have a written record of your presentation, but gives you the flexibility of editing redundant information or mistakes. Once you have edited the content in the transcript, you can copy the information and publish it as an e-book or a white paper. You can even make it a part of an online curriculum. Best of all, you can charge for your publication and create an additional revenue stream. ...

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Special Delivery: How to Get Your Audio to Us
Have you ever wondered how to transfer your audio files to us? Many times we are asked how to best deliver audio files to us for transcription and if we can accept uploads or email attachments. The good news is: we can accept both, plus we have additional options for you. Email Attachments: If you have a small audio file, say around 5MB, you can attach it to an email and send it to our operations department attranscriptionrequest@ttetranscripts.com. Be sure to include your contact information, a descriptive title for your audio, and the turnaround time you are seeking. Your email and the attached audio file will be sent to our entire operations staff to ensure that your request receives timely attention. ...

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Tips for Great Audio Recordings During Your Conference Call
Poor audio quality on conference calls can seriously impact the quality and the cost of your transcription. Here are several tips to keep in mind when hosting a conference call that will result in the best possible audio for transcription: Electronic devices (such as iPhones, Blackberries, cell phones, other hands-free devices and laptops) can interfere with l ...

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