Embracing Captioning – The Who and The How
Both subtitling and captioning transform audio into text so you can see words on a screen to better understand what you are watching and to increase accessibility of the information being presented. Subtitling is done in post-production (offline) mode, while captioning can be done in real-time (live) or post-production (offline) mode. We talked about some of the differences between subtitling and captioning earlier this month in our blog post titled “Hearing by Seeing.” In this post we’re going to focus on captioning – the who and the how. Who is using captioning and how are they using it? What kinds of projects are they captioning? Today any number of groups and individuals find captioning a useful tool for their projects, including:
- Businesses, companies, corporations, associations, organizations
- Schools, colleges, universities
- Government agencies
- Television stations
- Media and entertainment companies
- Public relations agencies and boutiques
- Conference companies
Within those companies and organizations, producers, editors, content managers, marketing professionals, and event planners are just a few of the individuals that incorporate captioning as one of their project tools. Here are some project ideas for you to consider:
- Television programs
- Internet programming
- YouTube Videos
- Multi-media digital content
- Speeches and lectures
- Instructional and educational programming
- Seminars, conferences, workshop, award programs
- Webinars, webcasts, podcasts, documentaries
Do you already use captioning in your business or industry? Let us know. Add to the discussion with your captioning experience. What type of projects have you had captioned? What benefit did you see for employees, customers, clients, consumers, and volunteers?
Are you looking for a captioning vendor? We’d be happy to talk with you about your project.
Wondering about captioning for your industry or business? What laws apply to your company, organization, product, or service and what are the timelines for compliance? Here are some links to find out more.